There’s a specific stress that comes from the disconnect between the money you invest in your business IT and the value that comes back from it. Sure, you know what the money is being spent on… but that’s a far cry from knowing how these investments are shifting the needle.

Let’s discuss the importance of understanding what your IT is telling you and when you need to demand more information… politely, of course.

IT Reporting and Business Communications Speak Different Languages

Metrics are crucial for sharing information, but different departments use different metrics. Business metrics focus on key performance indicators such as return on investment and cost per lead. Meanwhile, the average IT team is focused on achieving low latency and maximizing uptime, among other objectives.

All of these metrics are important, of course… it can just be challenging to connect them into a cohesive story, and this is where any disconnect causes problems.

Connecting these Languages Can Change Your Business

Would you rather your technology cost you money for the privilege of housing it, or would you rather it strategically shape your operations and generate profits? The latter is the clearly better choice and isn’t all that complicated to do.

The key is to connect every technology decision you make to a business-centric outcome you want to accomplish.

Proactivity Should Be a Feature of Your Technology

It’s too easy to write off your business’ technology like any other business utility. You pay the electric bill, you pay your water bill, you pay your IT bill.

This mindset is a mistake. Your IT shouldn’t be seen as another service you have to pay for each month. Your IT should be considered a strategic investment into a revenue-generating asset.

Why? Simple: the right IT always contributes directly to accomplishing one of the outcomes you’ve prioritized for your business.

• You aren’t just boosting the capabilities of your business network; you’re enabling your team members to work more efficiently and accomplish more in the same amount of time.
• You aren't just overhauling your business communications; you’re making it easier for new sales opportunities and prospects to stay in touch with you across multiple channels.
• You aren’t just upgrading a server, you’re making it easier for your sales team to process orders and take on more clients.
• You aren’t just boosting the interactivity between your network and your website; you’re making it easier to connect opportunities with customer needs.
• You aren’t just investing in better security, you’re actively working to protect the data you’ve generated and that has been entrusted to you.

All of these goals, directly or indirectly, help support your business and its success.

Working with Us Will Bring Transparency to Your Business

We can work with you, acting as a virtual Chief Information Officer—a vCIO—helping you manage your tech through plain language and shared goals. By collaborating with you, we’ll establish a future-focused plan for your technology, complete with clear reports that outline your position in simple, straightforward language that you can fully understand and utilize.

Let’s face facts…you should know where your IT-budgeted dollars are going. We’re here to help ensure you do. Give us a call at (502) 473-6407 if you’re ready to take a more strategic approach to your business’ tech.