Professional sports has witnessed a significant shift in the way teams and organizations approach their strategies. Gone are the days when gut instinct and intuition were the sole driving forces behind decisions. Nowadays, sports are increasingly relying on analytics to gain a competitive edge. In this week’s blog, we explore the growing influence of analytics in sports and the ways in which data-driven insights have revolutionized the game.

It’s almost summer, which means baseball is in full swing. The game that many of us grew up on has recently gone through a major shift; one that small business owners can replicate to help their organizations. It came about through the use of data and today we’ll discuss how the national pastime has changed and how you can use the same strategies to help make your business better. 

Sometimes it can be tricky to identify what will be popular in the years to come, but that doesn’t stop big data from trying. Cultural anomalies are particularly difficult to predict, but an algorithm is attempting to predict which modern novel will become the next big bestseller. Jodie Archer, author of an upcoming book titled The Bestseller Code: Anatomy of the Blockbuster Novel, takes a critical look at what makes something popular amongst consumers--particularly in regard to literature.

Big data is changing the way that the world works. Businesses are looking at big data to discover new trends in various industries. Additionally, big data is being applied to maintain the health of both humans and the environment, including the endangered rainforests.