Recently, the CEO of a very successful marketing firm had their Facebook account hacked. In just a weekend, the hackers were able to run over $250,000 worth of ads for their online gambling site via their account and removed the rightful owner as the admin, causing the firm’s entire Facebook account to be shut down.

Cybercriminals know the easiest way to sneak under your radar is to pretend to be a brand you know and trust. These large companies have spent years on marketing, customer service, branding and consistency to build a trustworthy reputation, and hackers leverage this to go after you.