Would you be surprised if we told you that cybercrime is one of the biggest threats to the success of your organization? Unfortunately, there’s no escaping the fact that your business will be under fire from all sides by security threats. One of the most notorious methods includes phishing--email scams that are designed to harvest credentials and other information from unsuspecting users.

Phishing scams have had a supporting role in many of the latest cyber threats, often as the means the attacker has used to start off their attack. This attack vector is relatively easy to avoid in most cases, but requires education for the end user.

On Wednesday, several users found themselves the victim of a convincing phishing attack. The attack was designed to look like an invitation to view and edit a Google Doc, and is designed to steal your Google credentials and spread through your contacts.

One thing that both fishing and phishing have in common is the use of lures. With the right lure, the chance of successfully catching the target improves. When it comes to the digital lures seen in phishing scams, research shows that social media is the most effective.

Most hacking attacks are the result of a flaw or vulnerability found within the code of a program or operating system, but we rarely take into account the ones that don’t. Hackers often take advantage of the human side of hacking as well, a process known as “social engineering.” This is usually the act of conning users into handing over personal information of their own free will, and it’s surprisingly effective.